AEO and GEO Services
Be the Brand AI Cites When Your Buyers Ask Questions
ChatGPT, Perplexity, Google AI Overviews, and Gemini are now answering your buyers' questions directly with or without your brand in the response. Answer Engine Optimization and Generative Engine Optimization ensure your content is what those AI systems cite, quote, and recommend. We build the content architecture, entity authority, and structured data that make your brand the trusted source across every major AI answer engine.
What we do
What AEO and GEO Services Do We Provide?
Six disciplines that make your brand the trusted, cited source across every major AI answer engine. Each one is built on the others. None of them exist just to fill a proposal.
We run a structured diagnostic of how your brand, content, and entity data are currently perceived and cited across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot. We track citation frequency across 50 to 150 buying-intent queries, identify where competitors are winning AI citations you should own, and map every technical and content gap blocking your brand from appearing. This audit produces a written report you own regardless of what happens next. Works alongside our technical SEO audit for a complete visibility picture.
Large language models rely on structured, machine-readable signals to identify trustworthy sources. We implement and refine all relevant schema types across your site: Organization, Person, Product, Service, FAQPage, HowTo, Article, BreadcrumbList, and Speakable. Correct schema implementation is often the fastest single intervention for improving AI citation rates. We audit your existing markup for errors, conflicts, and missed opportunities at every level.
AI answer engines cite content that directly, precisely, and authoritatively answers specific questions. We rebuild or augment your content strategy around the exact questions your buyers are asking AI tools at each stage of the purchase journey. This includes FAQ content blocks, definition-first paragraph structures, concise entity-based summaries, and long-form authority pages that serve both LLMs and human readers. Our content team includes former journalists and subject-matter specialists.
AI systems construct a knowledge graph of entities — companies, people, products, concepts — and assess each entity's authority through co-citation signals across the broader web. We build your brand's entity authority through strategic placements in Wikipedia-adjacent sources, industry publications, authoritative directories, and structured data across third-party platforms. Higher entity authority directly increases citation frequency across all major AI answer surfaces.
Google's AI Overviews and featured snippets share a common selection logic: content that is clear, structured, and definitively answers a specific query wins placement. We identify every high-value featured snippet and AI Overview opportunity in your keyword universe, optimize the specific pages competing for those positions, and monitor placement changes weekly. Snippet and Overview wins often compound into broader AI citation authority across non-Google platforms.
You cannot optimize what you cannot measure. We build custom dashboards tracking your brand's citation frequency across every major AI platform for a defined set of priority queries. Monthly reports show citation rate changes, competitor citation share, AI-referred traffic in GA4, and leads or revenue attributed to AI-referred sessions. Every number connects to a business outcome. Pairs with our SEO reporting for a unified organic visibility view.
The business case
Why Do Serious Businesses Invest in AEO and GEO Now?
Why Should You Invest in AEO and GEO Services?
AI answer engines are now the first stop for buying research, competitive comparisons, and vendor shortlisting. The brands those engines cite with authority win top-of-funnel trust before a buyer ever reaches a website. AEO and GEO build that citation presence systematically, before the window to establish a first-mover position closes.
AI search is already where your buyers are researching
ChatGPT reached 800 million weekly active users in early 2025. Perplexity surpassed 100 million monthly users. Google AI Overviews now appear on 47% of queries that include buying intent language. Businesses that wait for AI search to "mature" are ceding top-of-funnel authority to competitors who have already built citation presence. Source: OpenAI, Perplexity, Semrush 2025.
Being cited by AI is the new position one
When an AI answer engine cites a brand in its response, that citation functions like a recommendation from a trusted advisor, not a ranked result in a list. Early research from BrightEdge and Search Engine Land shows that AI-cited brands receive 2.3 to 4.1 times higher click-through rates on the resulting traffic compared to standard organic clicks. The intent quality of AI-referred visitors is measurably higher. Source: BrightEdge AI Research Report, 2025.
GEO compounds the same way SEO does and your competitors are starting now
Entity authority, structured data, and citation-optimized content accumulate over time. Brands that begin GEO work in 2025 are building an AI citation presence that will be structurally difficult for late movers to displace in 2026 and beyond. The window to build a defensible position in AI search is open now. It will narrow the same way it did in traditional search between 2010 and 2015.
AEO and GEO extend and protect your existing SEO investment
Traditional SEO remains essential. But organic clicks are now competed for at two layers: the traditional blue-link results and the AI-generated response above them. AEO ensures your brand wins at both layers simultaneously, protecting the ROI of your existing SEO work while capturing the new AI visibility channel on top. Businesses that skip AEO are effectively running SEO with the handbrake on.
Real results, real businesses
Case Studies: What Our AEO and GEO Work Has Produced
Results From Businesses Like Yours
B2B Fintech company: cited in 14 of 20 priority AI queries within 9 months
A payments infrastructure company had zero measurable AI citation presence when we started. Competitors were cited in 11 of the 20 buying-intent queries we tracked. We rebuilt their FAQ and definition content architecture, implemented comprehensive schema across 38 service and product pages, and secured entity placements in four authoritative industry publications. Result: cited in 14 of 20 tracked queries by month 9. AI-referred traffic increased 38%. Pipeline attributed to AI-referred sessions grew from zero to 34% of total inbound pipeline.
SaaS HR platform: Google AI Overview placement for 9 high-value queries
An HR software company was losing featured snippet positions to newer AI-first competitors despite a higher domain authority. We identified 22 pages with AI Overview eligibility and restructured their content to lead with direct, concise answers before elaborating. We added FAQPage and HowTo schema to all 22 pages and built three new pillar pages targeting definition-intent queries. Result: AI Overview placement achieved on 9 of 22 targeted pages within 16 weeks. Organic CTR on those pages increased an average of 31% due to higher-quality AI-referred traffic.
Professional services firm: Perplexity citations drove 19% of new client enquiries
A corporate law firm had no AI visibility strategy. Their web content was strong but structured for human readers, not LLMs. We rewrote their practice area pages using entity-first structures, deployed comprehensive Person and Organization schema for all 12 partners, and produced 8 authoritative FAQ documents targeting the exact questions buyers ask Perplexity when selecting legal counsel. Result: Perplexity citations measurable within 8 weeks. By month 6, 19% of new client enquiry forms attributed their source to AI search tools.
Who does the work
Your Work Is Done by a Senior AI Visibility Strategist, Not a Junior Coordinator
Experience That Shows Up in the Citation Data
AEO and GEO are disciplines that did not exist three years ago. Most agencies offering them are operating from theory. Our strategist has built and measured AI citation campaigns across a range of verticals, and the results are documented and verifiable.
Senior AI Visibility and GEO Strategist
Our lead AI visibility strategist has spent 8 years in search and content strategy, with a focused specialism in generative AI citation optimization since the public release of AI Overviews in 2024. Before this practice, they led content architecture for a B2B SaaS company where 34% of new pipeline was attributed to AI-referred traffic within 14 months of GEO implementation. They have spoken at BrightonSEO on AI citation strategies and contributed to the BrightEdge AI Research Report 2025. Replace this with your real expert background.
What this means for your account
You receive a senior strategist with direct experience in the platforms we are optimizing for, not a generalist account manager working from a playbook. The same person who runs your AI visibility audit designs your content architecture, monitors your citation performance, and presents your monthly results. That continuity is why our retention rate sits above 91%.
How Our AEO and GEO Process Works: Four Steps, Clear Deliverables
Every phase produces a specific output with a realistic timeline. We tell you exactly what we will do, when, and how you will know it worked.
Step 1: AI Visibility Audit and Competitive Citation Benchmark
We run a structured audit of your current AI citation presence across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot using a set of 50 to 150 priority queries matched to your buyer journey. We benchmark your citation frequency against your top three to five competitors, audit your schema implementation for completeness and errors, and identify every content gap and entity authority deficit blocking AI citation. This phase takes 7 to 12 business days and produces a written report with every issue ranked by impact. You own this report regardless of what happens next.
Step 2: AI Visibility Strategy Blueprint
We build your complete AI citation roadmap: a prioritized list of content to create or restructure, schema implementations to deploy, entity authority placements to pursue, and featured snippet or AI Overview targets to pursue in parallel. Every deliverable is tied to a specific citation goal and a measurable business outcome. The blueprint is a document you own and can share with your internal team.
Step 3: Implementation
We execute across all layers simultaneously. Schema is implemented or corrected directly or via annotated specifications for your development team. Citation-optimized content is produced and published on an agreed schedule. Entity authority outreach runs in the background. Existing high-traffic pages are restructured to lead with direct, LLM-friendly answer formats. We do not wait for one layer to finish before starting the next.
Step 4: Monthly Citation Review and Refinement
Every month we review your AI citation frequency across all tracked queries, AI-referred traffic in GA4, leads and revenue attributed to AI-referred sessions, and competitor citation share movements. We run a live call with your team to explain what changed, why it changed, and the plan for the next four weeks. AI systems update their citation patterns continuously, and our monitoring catches shifts before they affect your pipeline.
What you receive
What Do You Get When You Work With Us on AEO and GEO?
Every Engagement Includes These Deliverables
Written AI visibility audit you own, citation strategy document, schema implementation across all relevant page types, citation-optimized content production, entity authority outreach, monthly AI citation reporting, and a live review call every month. You always know what was done, what it produced, and what comes next.A written AI visibility audit report you own from day one
The first deliverable in every engagement is a written AI visibility audit covering your citation presence across all major AI platforms, your schema implementation status, your entity authority gaps, and a ranked list of every action we recommend with expected impact. You own this report regardless of what happens next. Most clients can act on a meaningful portion of it with their existing team.
Schema implementation built to LLM citation standards
We work directly alongside your development team to implement every relevant schema type at the correct depth and with the correct inter-entity relationships. This includes Organization, Person, Service, Product, FAQPage, HowTo, Speakable, and Article markup. Schema is not decorative. It is the primary signal LLMs use to identify citable content.
Monthly AI citation reporting tied to pipeline, not just impressions
Every monthly report connects AI citation frequency to business outcomes: AI-referred traffic sessions, leads generated from AI-referred traffic, pipeline attributed to AI-referred sessions, and citation share versus named competitors. You will never receive a report that shows schema implementations without explaining what they produced.
CRO support for the AI-referred traffic that arrives at your site
AI-referred visitors arrive with high intent but specific expectations. When we see high bounce rates or low conversion on pages receiving AI-referred traffic, we brief our UX design team on conversion rate optimization recommendations to ensure your site converts the attention that your AI citation presence earns.
What Makes This Different from a Standard AEO or GEO Retainer?
Most agencies offering AEO and GEO services are working from theory. Here is what we do differently.
| This Agency | Typical AEO/GEO Agency | |
|---|---|---|
| Who manages your account | Senior AI visibility strategist | Junior coordinator or generalist SEO team |
| Citation measurement | Tracked across 50–150 queries on 5 platforms | Anecdotal mentions, no systematic tracking |
| Schema implementation depth | All relevant types, inter-entity relationships, error-free | Basic FAQPage/Organization only |
| Reporting tied to pipeline | Yes: AI-referred traffic, leads, revenue attribution | Usually impressions and citation mentions only |
| Entity authority building | Strategic placements in authoritative publications | Often skipped or outsourced to low-quality directories |
| Contract length | Month-to-month after first 3 months | Often locked 12-month contracts |
| Audit ownership | Yours regardless of contract outcome | Usually withheld if you leave |
What Our AEO and GEO Clients Say
" ChatGPT and Perplexity now cite us in 14 of the 20 buying-intent queries we tracked from the start. Pipeline attributed to AI-referred traffic grew 38% in 9 months. The team understood our space faster than any agency we have worked with, and every monthly report connects the work to actual deals. "
VP of Marketing
B2B Fintech Platform
" We were invisible in AI search. Competitors were being cited every time a buyer asked about HR software options. Within 16 weeks of the schema and content work, we had Google AI Overview placement on 9 of our target pages. CTR on those pages jumped 31%. It is the fastest visible result we have seen from any digital marketing investment. "
Head of Demand Generation
HR Software Platform
" Nineteen percent of our new client enquiries are now coming from people who first found us through an AI recommendation. Six months ago that number was zero. The GEO work has opened a channel we did not know existed. The FAQ content architecture they built is still generating citations we can track back to specific new business conversations. "
Managing Partner
Corporate Law Firm
AEO and GEO Work Best Alongside These Services
AI citation presence is most valuable when your SEO foundation is strong, your site converts AI-referred visitors, and paid media fills the gap while authority builds.
FAQs
AEO and GEO Services: Frequently Asked Questions
Direct answers to the questions businesses ask us most before getting started. No jargon, no sales language.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the practice of structuring your content so that AI-powered answer engines including Google AI Overviews, ChatGPT, Perplexity, Gemini, and voice assistants retrieve, surface, and cite your brand as the authoritative answer to buyer questions. It extends traditional SEO by focusing on how LLMs evaluate, trust, and reference your content, not just how search crawlers index it.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is the discipline of making your brand, content, and entity data legible and authoritative to generative AI systems that synthesize answers from multiple web sources. Where SEO targets traditional search result pages, GEO targets the AI-generated summaries and citations that now appear above or instead of traditional results. GEO covers entity optimization, structured data implementation, citation-worthy content production, and authority signal building across the web.
How long does AEO or GEO take to show results?
Initial improvements in AI citation frequency are typically measurable within 6 to 10 weeks of structured data implementation and content restructuring. Consistent citation presence across multiple platforms builds over 4 to 9 months as entity authority accumulates. Some wins particularly featured snippet capture and FAQ schema can appear within days of technical implementation.
How much do AEO and GEO services cost?
AEO and GEO retainers typically range from 1,000 dollars per month for focused single-market campaigns to 10,000 dollars or more for competitive industries requiring broad entity authority building and multi-platform monitoring. Project-based AI visibility audits are available at a flat rate. Every engagement is scoped individually based on your competitive landscape, existing authority, and citation goals.
Does AEO and GEO replace SEO?
No. AEO and GEO extend and amplify traditional SEO rather than replace it. Domain authority, quality backlinks, and well-structured content remain foundational signals that LLMs use when evaluating source credibility. The businesses winning in AI search today built their SEO foundation first, then layered AEO and GEO on top. We recommend running both in parallel and offer a combined SEO plus AEO/GEO engagement for clients who want a unified organic visibility strategy. Read about our SEO services.
Which AI platforms do your AEO and GEO services target?
Our work targets the major AI answer surfaces where your buyers research and shortlist vendors: Google AI Overviews, ChatGPT (GPT-4o and o-series), Perplexity AI, Microsoft Copilot, Google Gemini, Apple Intelligence, and voice assistants including Siri and Alexa. Each platform applies different citation logic and source weighting, and our strategies are built specifically for each one rather than treated as interchangeable. Read our guide to AI citation strategies.
Find Out Exactly Where AI Search Is Costing You Pipeline
Free AI visibility audit with no obligation. We map your current citation presence across ChatGPT, Perplexity, Google AI Overviews, and Gemini, benchmark you against your top three competitors, identify every schema and content gap, and deliver a written report you keep regardless of what happens next. Typical turnaround: 7 to 10 business days.